Podcasts have long belonged to the phalanx of company communication tools. Because storytelling is as old as mankind. Information and messages reach the brain directly via the ear, where they generate images and feelings. Podcasts offer a wide range of information with depth, open doors of the mind in an emotional way, and put us in the most original situation of human communication: conversation. There are often vague ideas about the extent to which podcasts can effectively enrich communication and are not just part of a me-too strategy. Impartial analysis and competent, fair advice are necessary. Professional implementation is also mandatory because, in the sea of offers, criteria such as originality, quality, and added value for the target group become light buoys that offer orientation.